Guides
The mechanics, without the marketing
10 guides, each written to answer one specific question. No figure appears in any of them that is not either verified in our broker database or attributed to a named primary source.
Choosing a broker
How to run the decision, in the order that actually reduces bad outcomes.
How to Choose an Online Broker
8 minMost broker guides start with the app. Start with the legal entity instead — it takes two minutes and it rules out more bad outcomes than anything else on the list.
Best Broker Features for Beginners
7 minMost beginner feature lists are written by people who are no longer beginners. Here is what changes outcomes in the first two years, and what does not.
How to Compare Investment Platforms
7 minComparison tables are only as good as the question behind them. Most published ones answer a question nobody asked: which broker is best in general.
Questions to Ask Before Opening a Brokerage Account
6 minEvery one of these has a published answer. The point of the list is that most people find out the answers after opening the account rather than before.
Safety and protection
What protects your money, what does not, and how to check any firm yourself.
Are Online Brokers Safe?
7 minThe honest answer has two halves: the custody arrangements at registered US brokers are strong and checkable, and they protect you against nothing that most people are actually worried about.
Stock Broker vs Trading Platform
5 minOne of these has a CRD number and holds your money. The other is an interface. They are frequently marketed as the same thing.
What Is Investor Protection?
6 minInvestor protection is narrower than almost everyone assumes, and the gap between what it covers and what people think it covers is where bad decisions live.
Costs
Where a zero-commission broker earns, and which fees still differ.
How accounts work
The plumbing: account types, custody, cash sweeps and transfers.
What Is a Brokerage Account?
6 minA brokerage account is a custody arrangement with an execution service attached. Understanding it in those terms explains almost everything else about how brokers behave.
How to Transfer a Brokerage Account
6 minTransferring is usually simpler than people expect and almost always cheaper than selling. The mistakes are avoidable, and expensive.